Your ACOS looks fine.
Your profit doesn't.
You've built the campaigns, tweaked the bids, read every guide. Something is still leaking, and the dashboard won't tell you where. Upload your bulk file and see it in 60 seconds.
Not ready to upload? See what the report looks like.
Drop your bulk file. I'll show you the bleed.
8 metrics, scored against where a healthy account at your phase should be. Nothing stored. Takes about 60 seconds.
How to download your bulk file
Amazon Ads Bulk Sheet (last 60 days)
Go to Amazon Ads > Bulk Operations > Download, and include:
- Sponsored Products: Targeting & Keywords (Status: Enabled + Paused)
- Paused Campaigns
- Placement Data for Campaigns
- Sponsored Products Data
- Sponsored Brands Multi-Ad Group Data
- Sponsored Display Data
- Sponsored Products Search Term Data
- Sponsored Brands Search Term Data
Missing tabs grey out affected metrics, not a hard error. The last 60 days is enough.
Separate multiple with commas. Used only to split branded vs. non-branded spend in your report, it's not stored and isn't a login or contact field. Skip it and that one metric just greys out.
Drop your bulk file here
Or click to browse. Accepts .xlsx files from Amazon Ads Bulk Operations. Typical size: 2–40 MB. Don't have every tab? Missing ones just grey out their metrics. Partial files still work.
This upload gives you the 8-metric snapshot: your wasted-spend estimate, the scorecard, and the top structural flags, in about 60 seconds. Want the deeper cut? The full 9-panel Audit Dashboard is a separate free tool that takes the same bulk file and goes to root cause.
The snapshot and the deeper diagnosis are both free. If you want me to manage it after, it starts at a flat $999/mo (tiered by catalog size), never a % of your ad spend, cancel month-to-month. See pricing →
One operator. Every pass double-checked by AI.
You still work with me directly, start to finish. The difference: when I pull your bulk file, I run my analysis, then an AI I built re-checks the file and my recommendations before anything ships. It catches what a tired human eye skips. I make every call. Nothing runs on autopilot.
A second set of eyes
No one reads a 13,000-row bulk file without missing something. After my pass, the AI double-checks my work against your full file and flags what I skipped: an overlooked negative, bid math that doesn't tie, a search term bleeding across two campaigns. I review every flag and decide.
Nothing on autopilot
Every bid change, every negative, every pause gets my review and sign-off before it touches your account. The AI double-checks and flags. I decide. You're never handed to a model.
No lock-in, ever
Leave any month and you keep a standard, documented bulk-sheet structure any operator or tool can run. Nothing depends on my software. No black box to inherit.
Your data stays yours
The AI reads the bulk file you've shared only to run its check. It never trains anything used on another client, and a data-processing addendum is available on request.
How I find what's costing you.
You've done the work. Something's still off. Here's how I pinpoint the structural problems your dashboard can't show you.
Upload your data
Drop your Amazon bulk file into the free snapshot tool. In under a minute, you'll see an 8-metric scorecard showing exactly where your account is bleeding: wasted spend, search term leakage, bid structure gaps.
See the hidden problems
I go deeper than surface ACOS. I map your search term flow, isolate the campaigns dragging your margins down, and show you the structural issues that tweaking bids will never fix. Run a wasted spend finder, n-gram analysis, or negative keyword scan on your own data first.
Fix or hand off
Armed with the diagnosis, you can fix it yourself or hand it to me. If I manage it, you get weekly bid optimization, negative targeting, keyword harvesting, and transparent reporting. No contracts. Not sure which way to go? Here's when it's worth outsourcing your Amazon PPC, and when DIY still wins.
What happens when you fix the structure.
Four seller transformations, all inside 90 days. Different revenue bands, different phases, same playbook: diagnose the structure, fix the leaks, get out of the way of the margin.
This seller was doing everything right on the surface: campaigns built, bids adjusted, budgets allocated. The problem was structural: search term bleed across campaigns, wasted spend on non-converting keywords that looked active, and a bid architecture that rewarded impressions over conversions. I diagnosed the leaks, rebuilt the structure, and ACOS dropped from 39% to 27% in 90 days. Monthly profit jumped $4,735. No budget increase.
A toys & games brand at ~$6.6K/mo with profit margin under 8%. The growth was there, but every additional sale was barely paying for itself. I rebuilt the bid architecture for velocity-with-discipline: aggressive on the search terms that converted, ruthless on the long tail that didn't. The doubling wasn't paid spend alone. Concentrating budget on the converting head terms pushed organic rank on those keywords, and the organic sales compounded on top of the ad sales. Three months later: monthly sales doubled, TACOS dropped 5 points, and profit margin doubled. Same operator. Same product line.
A $45K/mo skincare brand bleeding spend to non-converting variant search terms: six ASIN variants, only three of them carrying their weight. I killed the long tail, concentrated spend on the top three converters, rebuilt the negative structure, and dropped wasted spend from 41% to 16%. Monthly profit lift cleared the retainer in week three. Cash-flow math closed by month two.
$310K/mo kitchen brand leaking ~$11K/mo to top-of-search placements on terms that actually converted better lower on the page. Rebuilt every bid around what each keyword was truly worth (revenue per click × target ACOS), with caps so bids don't whiplash week to week, and restructured branded defense. TACOS (total ad cost ÷ total sales) is the profit-level number campaign ACOS hides, and it fell from 11.4% to 7.2%. +$28,400/mo on the bottom line, no budget increase.
What I actually do.
Three ways to engage, all starting with a diagnosis, not a pitch.
Account Diagnosis
I pull your data and map every dollar. You'll see exactly which campaigns are leaking, which search terms are bleeding budget, and what structural changes will move the needle. Not a vague PDF. A line-by-line action plan.
Full Campaign Management
Once you see what's wrong, hand it to me. I rebuild the structure, manage bids weekly, harvest keywords, build negatives, and report transparently. You stop babysitting campaigns and focus on your product.
Launch & Scale
New ASIN? I build the campaign architecture from day one: keyword research, aggressive early targeting, rank tracking, and the structural foundation so you never end up in the "bleeding and can't see why" position again.
Same service. You pay for the size of your catalog.
Every tier is the identical service. I don't sell a worse version of me for less. The only thing that changes the price is how many product lines I'm running, because that's the only thing that changes how much of my week your account takes.
A product line is a parent ASIN, not a variation. A shirt in 6 colors and 4 sizes is one product line, not 24. The price tracks the products I build campaigns around, because the keyword and negative work is shared across a product's variations.
- Me on your account directly. No VA, no rotating managers, no handoffs.
- Sponsored Products, Sponsored Brands, and Sponsored Display, all managed.
- Weekly work: harvest-and-negate loop, bid architecture, placement, search-term review. Plus a monthly call.
- Monthly scorecard graded against your phase benchmarks, and a readable record of every change.
- Flat fee, never a percentage of spend. Month-to-month, cancel anytime. If you leave, you keep everything: the rebuilt campaign structure, your negatives, and the full record of what changed. No black box to inherit.
Launching a new product is a burst of work the monthly doesn't cover: I build the campaign structure from zero, research the keyword set, and run the aggressive early bidding that builds rank through the honeymoon window. Flat, one-time, per product, never a percentage of spend. Once it stabilizes it folds into your monthly like every other product. A launch means a new product line (a new parent ASIN), not a new color or size of one you already run.
I don't guess. I diagnose.
I map your campaign structure, trace your search term flow, and tear down your placement data to find the problems bid-tweaking will never fix.
I work only with private-label brands: sellers who own their listings and can act on what I find. Not resellers, not arbitrage.
You'll always know what I found, what I changed, and why. Every Wednesday you get a plain-English performance report: the numbers, what moved them, and what I'm doing next, so you're never in the dark and never back in the weeds. One operator, start to finish. No rotating account managers. I cap the book on purpose instead of scaling into an agency, so a new client never means yours gets less of me. When I'm full, I close the list rather than hand accounts down.
What I won't fix: bad listings, weak A+ content, broken Brand Registry. PPC amplifies whatever's on the detail page. If the listing doesn't convert organically, no amount of bid optimization saves it. If that's your problem, I'll tell you on the diagnosis call instead of taking your retainer.
Week of May 24–30
What happened
- Sales up 18% on a controlled 12% spend increase. The ranking campaigns from last month are converting, and organic share climbed to 41% of total (from 33%).
- TACoS improved to 18.3% as organic absorbed more of the volume; profit margin expanded to 20.5%.
- One variant (B0XXXXXXXX) is the efficiency drag: 72% ACOS on $190 spend. Flagged below.
What we're doing next
- Concentrating budget on the two converting hero ASINs; tightening bids on the B0XXXXXXXX variant instead of feeding it.
- Holding the top-of-search push on the primary keywords while organic rank compounds.
Expect next week
- TACoS should keep easing toward target as organic rank holds. The variant decision sets how fast margin recovers.
Plain-English, every Wednesday: the numbers, what moved them, and what I'm doing next, so you're never in the dark, and never back in the weeds. This is the format, not a client's data.
Questions sellers actually ask.
How do you charge for the management service?
Flat fee, tiered by catalog size: $999/mo for up to 5 product lines, $1,499 for 6–15, $2,499 for 16–25 (larger catalogs scoped on the call). Never % of ad spend, so cutting your waste is my incentive, not my loss. New product launches are a one-time $499 flat each. Cancel month-to-month, no notice period. Full pricing →
What if my ACOS improves but my orders drop?
Then I didn't do my job, and I'll say so. A falling ACOS on falling orders is a retreat, not a result: it usually means spend got cut on traffic that was actually converting. I manage to profit and order volume, not to a prettier ratio, and your monthly scorecard shows orders and total sales right next to ACOS, so a hollow win is impossible to hide. And because the fee is flat, never a percentage of spend, I have no reason to shrink your spend just to shrink the numbers. If ACOS drops while orders drop, that's a problem I own and fix, not a win I report.
What does the snapshot actually check?
8 metrics scored against where a healthy account at your phase should land: Account ACOS, Top-of-Search ACOS, wasted spend %, conversion rate, branded vs non-branded split, auto-campaign share, budget concentration, and revenue concentration. Each gets a Healthy / Investigate / Critical flag. No vanity metrics.
Why doesn't Seller Central show me this?
Seller Central reports each metric in isolation. The snapshot reads your bulk file across reports (Sponsored Products targeting, search term reports, placements) and surfaces structural problems (search term bleed across campaigns, mismatched bid architecture, and branded/non-branded ratio) that don't show up in any single Seller Central view.
Is my bulk file safe?
Parsed in your browser. The .xlsx itself never uploads. Only the rows the report needs (search terms, campaign names, and their spend / click / sales / order counts) are sent to the server to run the analysis, held in memory, then discarded. No file storage. No email gate. No account.
Do I need a perfect bulk file?
No. The last 60 days is enough. Include Sponsored Products Targeting + Keywords (Enabled + Paused), Placement Data, Search Term Reports for SP and SB, and Sponsored Display Data if you run it. Missing tabs grey out the affected metrics, not a hard error.
How does the audit classify keywords? What are the four buckets?
Every targeting row in your bulk file gets sorted into one of four buckets based on orders, ACOS, and spend relative to your account-level target CPA. The logic is fixed, not vibes:
- High ACOS: orders > 0, ACOS above your account average. Converting but at a margin penalty.
- Low ACOS: orders > 0, ACOS at or below your account average. The keywords carrying the account.
- High Spend / Non-Converting: orders = 0, spend above target CPA. The bleed bucket; these are the negation candidates.
- Low Visibility: orders = 0, clicks below the threshold needed to fairly judge them. Not bleeding yet, but not proven either. Fund the test or kill them.
The bucket distribution alone tells you whether the account is leaking budget (mass in High Spend / Non-Converting) or starving its winners (mass in Low Visibility).
What are the phase benchmark thresholds?
The snapshot scores eight metrics against ranges that shift based on your strategic phase. The thresholds your free snapshot grades against:
| Metric | Awareness | Market Share | Growth | Profitability |
|---|---|---|---|---|
| Account ACOS | < 40% | < 30% | < 25% | < 15% |
| Top-of-Search ACOS | ≤ 60% | ≤ 50% | ≤ 40% | ≤ 30% |
| Wasted Spend % | < 50–60% | < 35–45% | < 30–40% | < 15% |
| Conversion Rate | > 3% | > 6% | > 8% | > 10% |
| Branded Sales % | ≤ 5% | ≤ 25% | ≤ 15% | ≤ 15% |
| Auto Campaign % | ≤ 40% | ≤ 25% | ≤ 20% | ≤ 15% |
| Budget Concentration | ≤ 90% | ≤ 80% | ≤ 70% | ≤ 60% |
| Revenue Concentration | ≤ 90% | ≤ 80% | ≤ 75% | ≤ 65% |
Definitions: Budget Concentration = share of total ad spend in your top 3 ASINs. Revenue Concentration = share of total ad sales from your top 3 ASINs. Ranges, not exact decimals. The snapshot uses the precise thresholds. These are directional so you can sanity-check your account against the right phase before booking. The full breakdown of what each grade means, and how I fix a failing one, is in Amazon PPC benchmarks by phase.
Can my VA upload the bulk file instead of me?
Yes. The snapshot is built to be forwarded. Send your VA or account manager the upload page. They get the bulk file, drop it in, and the scorecard renders. The 30-min diagnosis call is the one part where I want you there, because the structural conversation needs the owner.
Do you use AI? Who actually makes the decisions?
Yes, as a second check, not as the operator. When I pull your bulk file, I run my analysis, then an AI I built re-checks the file and my recommendations and flags anything I missed: an overlooked negative, bid math that doesn't tie, search-term bleed across campaigns. I review every flag and make the call. Nothing runs autonomously, and nothing on your account is "AI-optimized" in a way another operator couldn't pick up and run. You're hiring me, with a second set of eyes, not a bot with a human nearby.
What if my listing is the problem, not my PPC?
I'll tell you on the diagnosis call. PPC amplifies whatever's on the detail page. If your listing doesn't convert organically, no amount of bid optimization fixes that. The snapshot's conversion-rate flag is usually the first place this shows up. If listings are the real bottleneck, I'll tell you straight and not take the retainer.
How many accounts do you currently manage? Are you at capacity?
Four active accounts as of this quarter. I'm currently accepting three new accounts. Capacity is the constraint, not lead flow, and the cap is deliberate: I'd rather turn away revenue than scale into a team and let your account get diluted or handed to a junior. You always work with me directly, start to finish. If we're a fit on the diagnosis call and there's a slot, I'll quote you on the spot. If we're a fit but slots are full, I'll tell you when the next opening lands.
You're a one-person operation. What if you're unavailable?
Your account is never unattended. I keep the book small specifically so I'm never stretched thin or out of reach: I stay close to every account daily and reachable for any real-time decision. No multi-week gaps, no "your manager is on vacation."
Find out what's leaking before you spend another dollar.
Upload your bulk file for a free snapshot, or book a 30-minute diagnosis call. I'll show you the specific structural problems in your account and what they're costing you. No pitch. No obligation. Keep the insights either way.
Currently accepting 3 new accounts this quarter. You work with me directly, start to finish: no rotating managers, no handoffs. If we fit on the call, I'll tell you the same day.